How to Grow Sales in a Down Economy with SEO

February 20, 2012 By Leave a Comment

There has been a lot of talk the past few years about being in a “down economy” and using that to justify declines in sales and even failed businesses. Many businesses just haven’t been able to stay afloat and could not figure out how to “grow” while the market is “down”.

However, there is definitely an internet marketing strategy that can grow market share and sales during a down economy. Arguably, there are many strategies that could be used, but I’ll just focus on one foundational method that I have used with great success over the years.

Note – While the graphs below represent real data from one of my projects, I cannot reveal the actual numbers or keywords associated with them due to NDA’s…but the strategy used will be clear…I promise.

Ok, moving onto the good stuff.
[Read more...]

Filed Under: Internet Marketing Tagged With: , , ,

False Advertisement Through Dynamic Titles and Meta Tags

February 17, 2012 By Leave a Comment

The practice of using dynamic page titles and meta descriptions & keywords throughout a website is common practice among very large websites. It simplifies the process of giving each page unique titles and descriptions.

For example, let’s say a website sells clothing. It may have a standard page title that says something like:

“[clothing article] available from Widget Clothing”

It may then have a dynamic meta description along the lines of:

View pricing and info for [clothing article] and see what sizes and colors are available to ship for free from Widget Clothing.

All of that is fine and dandy…if all of it is true.

Now let’s look at a popular website that incorrectly uses dynamic titles and descriptions that mislead potential customers with blatant false advertising.

Netflix.
[Read more...]

Filed Under: Internet Marketing

15 Solid Tips for Networking at Conferences

July 21, 2011 By 1 Comment

“Well…I could have learned all of that online.”

That was my major thought after the first conference I attended years ago. I left feeling as though I had been cheated out of hundreds of dollars for information I either already knew or could have easily found online. I mean, sure, there were a few “golden nuggets” of info here and there, but I just didn’t “get it.”

As I went to more conferences, I soon realized that it wasn’t the conferences’ fault that I left feeling slightly empty. I wasn’t being cheated…I was cheating myself.

I simply missed out on the most beneficial part of attending conferences…networking!

[Read more...]

Filed Under: Miscellaneous Tagged With: ,

Lessons Learned from JC Penney

February 18, 2011 By 1 Comment

The recent story by the NY Times that exposed the linkbuilding tactics of JC Penney has created quite a stir among the internet marketing community. A whole gamut of opinions have been expressed by numerous people sharing their take on what is “right” and “wrong” when it comes to search engine optimization, linkbuilding, and getting to the top of search engines. If you aren’t aware of what has gone done, here is a basic overview of what unfolded:

[Read more...]

Filed Under: Internet Marketing Tagged With: , ,

The Best Free Internet Marketing Ebooks

September 16, 2010 By Leave a Comment

I’ve come across quite a few internet marketing ebooks over the years and thought I’d share some that I have gathered nuggets of info from along the way. All of these are free, but some require you to submit an email address before being able to download them…not a huge price to pay for what you get in return. Some of these are great to print out and take on a flight, outside on the porch, or download to your mobile to browse on the go. There are great pieces of info in all of these ebooks and I can fully suggest each of them.

[Read more...]

Filed Under: Internet Marketing Tagged With: ,

How to Make More Money with Adsense

September 16, 2010 By 1 Comment

If you have a website with Google Adsense and would like to make more money with adsense without increasing your daily visitors, then this article is money in your pocket. I recently stumbled through this and the results have been incredible. Lucky for you I’m going to lay out exactly what you need to do. These are some very simple steps that you can do today that can instantly increase your adsense revenue overnight…seriously.

Before we get rolling, I have to do the legal thing and say that this is for informational purposes only and your results may vary from mine.

[Read more...]

Filed Under: Internet Marketing Tagged With: , ,

Review of 31 Days to Build a Better Blog

September 15, 2010 By Leave a Comment

I don’t promote too many “internet marketing” products and the ones that I do end up sharing are ones that I firmly believe in and have full respect for the author(s). I simply want to avoid wasting your time and instead offer you the best resources available to help you learn as much as possible in the shortest time possible. What I’m about to share with you packs a whole lot of punch and can take your blog to the next level…or numerous levels higher. If that interests you at all, then read on…because this has been an incredible resource that has helped to get me where I am today with my own blogs.

[Read more...]

Filed Under: Internet Marketing Tagged With: , ,

How people steal your hidden files

September 14, 2010 By 4 Comments

One of the most common mistakes I see many websites make is trying to hide webpages and files from search engines while making it incredibly easy for people to discover those pages. Your eyes may start to glaze while reading this, but stay with me…this will save your booty at some point.

The first and most common mistake is the improper use of a robots.txt file. Basically what this file does is tells spiders (search engines) what files and directories to scan or ignore. You can usually see if a website has one by simply adding a /robots.txt after their domain name. For example, you could see Google’s by going to http://www.google.com/robots.txt, which reveals numerous directories they don’t want search engines to scan and index…interesting stuff if you’re into that sort of thing.

[Read more...]

Filed Under: Internet Marketing Tagged With: , , , ,

The Internet Marketing Mindmap

September 12, 2010 By Leave a Comment

One of the primary aspects of internet marketing is bringing people to a website or webpage…this is what is typically referred to as “traffic.” There are numerous techniques for getting traffic to a website and it can sometimes be overwhelming to know exactly where to start…especially on a brand new website starting from scratch! Over the years, I’ve tried to “simplify” this process and have come up with what I refer to as the “Internet Marketing Mindmap” to provide a visual reference for most of the strategies that I use.

This internet marketing mindmap has a foundation of “increasing website traffic”. While many would say that “making money” is the primary goal, it’s actually the traffic that leads to success. Also, “making money” may not always be the ultimate goal. It could be to win a contest or election, increase awareness to a cause, build a community of like-minded people, etc. Whatever the “goal” is, there is always the foundational requirement to increase website traffic. So, with that said, let me break down what you’re about to see.

[Read more...]

Filed Under: Internet Marketing Tagged With: , , ,

Welcome to Genuine Internet Marketing

September 2, 2010 By 2 Comments

If you’re looking for genuine internet marketing strategies without the spam, scams, and empty promises, then what you’ll discover on this website will be a breath of fresh air and hopefully the answer you’ve been searching for.

First, here’s what you will not find here:

  • Scammy “sales talk”
  • Hype
  • Empty promises
  • Expensive ebooks, memberships, or training programs
  • Newsletters that deliver mostly spam
  • and so on…

Now…what you will find are:

  • Extremely informative articles
  • Step-by-step instructions
  • Friendly atmosphere
  • Genuine internet marketing strategies that actually work

Many people get frustrated at the “internet marketing gurus” that seem to only make money online by teaching others how to make money online. Well, that’s not what Genuine Internet Marketing is about. The information you’ll find here includes well over a decade worth of internet marketing experience and making money online with websites and businesses that were not built to teach people how to make money online. The internet marketing techniques you’ll find here are tried and true strategies that have helped the following types of websites succeed:

  • Brick and mortar retail stores
  • E-commerce shops
  • Informational websites
  • Educational websites
  • Vacation destination websites
  • Entertainment websites
  • Non-profit organizations
  • Fortune 500 companies
  • Industrial manufacturers
  • Facebook auctions
  • and so many more!

If you fall into any of the above, then you’re going to love the internet marketing strategies we’ll be delivering.

Do you want to know how to do any of the following?

  • Find an online business opportunity
  • Build a website from scratch
  • Promote your website
  • Get more traffic
  • Get more customers, fans, etc
  • Increase sales
  • Improve customer satisfaction & build repeat customers
  • etc

Then subscribe to our RSS feed and signup for our free newsletter to start learning genuine internet marketing strategies that will help take your online business to the next level!

Filed Under: Internet Marketing Tagged With: