Genuine Internet Marketing

Real internet marketing strategies for websites, email, social, and more.

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Farewell Corporate World – How and Why I did it

In 2006, I thought I had life all figured out. I had just gotten married, bought a house, and started my interactive marketing career at Shaw Industries, Inc. which is the world’s largest carpet manufacturer and a Berkshire Hathaway company. It was a very secure career as I became the company “evangelist” for SEO (search engine optimization) and helped increase traffic year-over-year on their brand websites such as shawfloors.com and shawcontractgroup.com. I worked with a fantastic team and together we accomplished all sorts of great achievements.

So what changed? Why would I willingly choose to leave my career behind at the age of 35? Well, it probably started when I was about 7 years old.
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Easy Way to Find the Best Day and Time to Send Emails

I was listening to Pat Flynn’s Smart Passive Income podcast (which is great btw and highly recommended) session 45 on How to Win With Your Email List and the topic of the best day and time to send emails got brought up. One of the biggest questions that I constantly hear is “When is the best day and time to send email campaigns”, which can lead to all sorts of answers. One person may say Monday mornings at 6am, while some other website claims that weekends during the evening are better. Pat Flynn smartly didn’t suggest a definitive day and time to use, but he did share when he sends emails to his subscribers and his reasoning for doing so.

If you blindly follow what works for others, you may get lucky and have great success with open and click rates…or your email marketing may be a bust. It’s a gamble that can be made and fine-tuned with testing various days and times until you get it just right. But who wants to waste time and valuable campaigns testing various days and times? I doubt you do…so let me share a super simple way to determine the best day and time to send emails to your subscribers!

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Facebook Holds Fans Hostage

Since Facebook went public, they have been under fire about the inability to sell enough ads to keep up with the increasing amount of users. Then there’s the issue of them trying to figure out how to monetize their mobile versions and apps. Top that off with large advertisers such as GM pulling multi-million dollar advertising budgets from Facebook and all of a sudden someone gets the Fonz on the phone and calls in a shark. Oh, no, wait…before that happens Facebook is trying something else…holding Facebook fans hostage!

Okay, so hostage may be an exaggeration…or is it?

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Genuine Email Marketing Best Practices and Tips

When many people think about email marketing, they may think “What’s the big deal…” and not fully understand the role that email marketing plays in the entire marketing funnel or the psychology involved when it comes to getting subscribers to open, click through, and keep from wanting to hit “unsubscribe” or even worse “spam”….or even worse than that, replying to an email asking to be removed in which you then have to scroll down in their reply and click the “unsubscribe” link for them. It happens. I’m pretty sure that’s what makes my 2 month old baby girl cry.

Email marketing, when utilized “correctly” can be the most crucial part of your entire business as it can allow you stay connected to your customers and build solid relationships with them. Aside from actual in-person interaction or phone conversations, email is one of the strongest mediums to stay on customers’ minds and build yourself as an authority in your industry.

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23 Genuine WordPress SEO Tips

masonworld internet marketing podcastI recently had the pleasure of being interviewed on the MasonWorld Late Night Internet Marketing Podcast with Mark Mason where we discussed a number of internet marketing topics. I’ve listened to his podcast since it began, so it was a great experience being a guest and getting to share numerous strategies that I’ve used over the years. If you’ve arrived here after hearing that podcast, then welcome! If you haven’t heard the podcast yet, here is part 1 and part 2 of the interview.

During the podcast, I provided 23 WordPress SEO tips that I currently implement and personally recommend. The following is a rundown of the items I mentioned along with links to each plugin, framework, website, etc that was discussed. There is nothing “black hat” or “questionable” in these tips…just solid, legit things to implement and consider when creating a wordpress website. I know this list may leave out details, so please feel free to ask questions in the comments section and I’ll be more than happy to clarify anything for you!

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