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February 20, 2012 By Shane Eubanks Leave a Comment

How to Grow Sales in a Down Economy with SEO

grow sales in a down economy

There has been a lot of talk the past few years about being in a “down economy” and using that to justify declines in sales and even failed businesses. Many businesses just haven’t been able to stay afloat and could not figure out how to “grow” while the market is “down”.

However, there is definitely an internet marketing strategy that can grow market share and sales during a down economy. Arguably, there are many strategies that could be used, but I’ll just focus on one foundational method that I have used with great success over the years.

Note – While the graphs below represent real data from one of my projects, I cannot reveal the actual numbers or keywords associated with them due to NDA’s…but the strategy used will be clear…I promise.

Ok, moving onto the good stuff.
[Read more…] about How to Grow Sales in a Down Economy with SEO

Filed Under: Internet Marketing Tagged With: internet marketing, seo, strategy, traffic

February 17, 2012 By Shane Eubanks 5 Comments

False Advertisement Through Dynamic Titles and Meta Tags

The practice of using dynamic page titles and meta descriptions & keywords throughout a website is common practice among very large websites. It simplifies the process of giving each page unique titles and descriptions.

For example, let’s say a website sells clothing. It may have a standard page title that says something like:

“[clothing article] available from Widget Clothing”

It may then have a dynamic meta description along the lines of:

View pricing and info for [clothing article] and see what sizes and colors are available to ship for free from Widget Clothing.

All of that is fine and dandy…if all of it is true.

Now let’s look at a popular website that incorrectly uses dynamic titles and descriptions that mislead potential customers with blatant false advertising.

Netflix.
[Read more…] about False Advertisement Through Dynamic Titles and Meta Tags

Filed Under: Internet Marketing

July 21, 2011 By Shane Eubanks 2 Comments

15 Solid Tips for Networking at Conferences

tips for networking at conferences

“Well…I could have learned all of that online.”

That was my major thought after the first conference I attended years ago. I left feeling as though I had been cheated out of hundreds of dollars for information I either already knew or could have easily found online. I mean, sure, there were a few “golden nuggets” of info here and there, but I just didn’t “get it.”

As I went to more conferences, I soon realized that it wasn’t the conferences’ fault that I left feeling slightly empty. I wasn’t being cheated…I was cheating myself.

I simply missed out on the most beneficial part of attending conferences…networking!

[Read more…] about 15 Solid Tips for Networking at Conferences

Filed Under: Miscellaneous Tagged With: conferences, networking

February 18, 2011 By Shane Eubanks 1 Comment

Lessons Learned from JC Penney

The recent story by the NY Times that exposed the linkbuilding tactics of JC Penney has created quite a stir among the internet marketing community. A whole gamut of opinions have been expressed by numerous people sharing their take on what is “right” and “wrong” when it comes to search engine optimization, linkbuilding, and getting to the top of search engines. If you aren’t aware of what has gone done, here is a basic overview of what unfolded:

[Read more…] about Lessons Learned from JC Penney

Filed Under: Internet Marketing Tagged With: linkbuilding, seo

September 16, 2010 By Shane Eubanks 2 Comments

How to Make More Money with Adsense

If you have a website with Google Adsense and would like to make more money with adsense without increasing your daily visitors, then this article is money in your pocket. I recently stumbled through this and the results have been incredible. Lucky for you I’m going to lay out exactly what you need to do. These are some very simple steps that you can do today that can instantly increase your adsense revenue overnight…seriously.

Before we get rolling, I have to do the legal thing and say that this is for informational purposes only and your results may vary from mine.

[Read more…] about How to Make More Money with Adsense

Filed Under: Internet Marketing Tagged With: adsense, internet marketing

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About Shane Eubanks

Husband, Father, & Internet Marketer based in the land of Chick-fil-a and sweet tea. Follow Shane - @ShaneEubanks

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I don't solely make money online by teaching other people to make money online. Making money on this site isn't my goal. My goal is to share the interactive strategies I've used for more than a decade to help businesses of all sizes succeed...including my own. You'll find strategies that will:

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