Aaron’s is a national leader in rent-to-own furniture, appliances, electronics, and more with over $1 Billion in annual revenue. They reached out to us in January 2020 to help grow their organic visibility, rankings, traffic, and revenue.
We implemented our exclusive Compound Organic Growth System in April, 2020 which set the foundation for consistent growth month-after-month, year-after-year.
VIEW STRATEGY & RESULTS BELOW
Scope
- Deep Technical & Content Audits
- Technical Optimizations
- Content Strategy
- Competitive Research
- Industry Insights
- Conversion Optimization
Wins
- 2X Growth in Top 3 Rankings
- 2X Growth in Top 10 Rankings
- Became Industry Leader for “Rent to Own” Phrases
- 2021 AMY Award for SEO
Phase 1
Deep Technical and Content Audits
The first phase of our Compound Organic Growth System is to conduct a deep audit to uncover issues and opportunities in both the technical and content aspects of the website. After the initial audit, we prioritized & categorized tasks by factoring in what we like to call the ROE (Return on Effort). We consider the amount of effort for each task and calculate it against the impact it may have on the site. High-impact, low-effort tasks are typically prioritized first to get some quick wins and traction for growth.
Phase 2
Find Weakness in the Competition
We conducted an extensive competitor discovery and research audit, which revealed keyword & content gaps, product & category opportunities, and more. We utilized this data to build a strategy that targeted specific competitors with the goal of becoming the market leader for non-brand “rent to own” phrases.
Phase 3
Analyze Results & Optimize Consistently
The third phase begins the long game of analyzing results & continuing to monitor competitors as well as industry and economic data. Every single month we look for new opportunities to build upon the growth of the previous month. This consistent focus has led to record-breaking growth for Aarons.com.
- Earned more rankings in the top 3 results for non-brand “rent to own” phrases than any competitor*.
- These rankings have grown 160% since the project began in 2020*.
- The monthly value of their organic rankings has grown from $2.7M in January 2020 to $4.5M in May 2022*. (The estimated amount it would cost to earn that same traffic through PPC campaigns)
*source: semrush
1
BECAME LEADER IN RANKINGS FOR "RENT TO OWN" PHRASES
160
GROWTH IN TOP 3 RESULTS FOR NON-BRAND PHRASES
150
INCREASE IN MONTHLY $ VALUE OF ORGANIC RANKINGS
2021 AMY AWARD WINNER
We were honored to be awarded the 2021 AMY Award for the Best SEO Campaign in Georgia for the work and results that we helped Aaron’s achieve.
INCREDIBLE PARTNERSHIP
Their results and this award would not have been possible without the incredible people working on the various teams within Aaron’s as well as their other agency partners. Everyone understood the importance of SEO and worked to execute projects and tasks with precision and speed.
Great results begin with great people.
KEEP GROWING
This award wasn’t the finish line…it was only the beginning. Seeing the results was just more motivation to keep growing.
