Karastan has been a leading manufacturer of beautiful rugs and carpet for nearly 100 years. In February 2019, their leaders engaged our team to find organic growth opportunities for their website.
Our comprehensive industry research revealed a massive opportunity that helped establish Karastan as the leader in luxury flooring.
VIEW STRATEGY & RESULTS BELOW
Scope
- Deep Technical & Content Audits
- Technical Optimizations
- Content Strategy
- Competitive Research
- Comprehensive Industry Insights
Wins
- Incredible 14X growth in top 10 rankings
- Became industry leader in “luxury flooring” phrases
Phase 1
Deep Technical and Content Audits
The first phase of our Compound Organic Growth System is to conduct a deep audit to uncover issues and opportunities in both the technical and content aspects of the website. After the initial audit, we prioritized & categorized tasks by factoring in what we like to call the ROE (Return on Effort). We consider the amount of effort for each task and calculate it against the impact it may have on the site. High-impact, low-effort tasks are typically prioritized first to get some quick wins and traction for growth.
Phase 2
Comprehensive Industry Research
We conducted an extensive competitor & market audit, which revealed keyword & content gaps, product & category opportunities, and more. From this, we identified a massive opportunity around “luxury flooring” phrase. We then developed a custom strategy that propelled Karastan to the top rankings for phrases such as “luxury carpet”, “luxury flooring”
Phase 3
Analyze Results & Optimize Consistently
The third phase begins the long game of analyzing results & continuing to monitor competitors as well as industry and economic data. Every single month we look for new opportunities to build upon the growth of the previous month. This consistent focus led to record-breaking growth for karastan.com.
- Earned more rankings in the top 3 results for “luxury” phrases than any competitor*. Examples included:
- Luxury Carpet
- Luxury Rugs
- Luxury Area Rugs
- Those rankings grew 14X since the project began in 2019. The nearby image shows the growth in their top 10 rankings from where we began in January 2019.
- The monthly value of their organic rankings more than doubled. (The estimated amount it would cost to earn that same traffic through PPC campaigns)
*source: semrush
1
BECAME LEADER IN RANKINGS FOR "LUXURY" FLOORING PHRASES
14
GROWTH IN TOP 10 RANKINGS
2
GROWTH IN MONTHLY $ VALUE OF ORGANIC RANKINGS
