Mohawk is the world’s largest flooring company with over $11 Billion in annual revenue. They reached out to us in January 2019 to help improve their organic performance as they had been struggling for years to achieve growth over the increasing competition.
We implemented our exclusive Compound Organic Growth System, which set the foundation for consistent growth month-after-month, year-after-year while also providing consumer & industry insights that boosted and entire product category for the company.
VIEW STRATEGY & RESULTS BELOW
Scope
- Deep Technical & Content Audits
- Technical Optimizations
- Content Strategy
- Competitive Research
- Industry Insights
WINS
- Over 4K New Top 10 Rankings
- More Than Doubled Potential Traffic
- Organic Value Climbed to Over $500k per month in CPC Value. ($6M per year)
- Massive Boost in Visibility and Revenue for a Specific Product Category
Phase 1
Deep Technical and Content Audits
The first phase of our Compound Organic Growth System is to conduct a deep audit to uncover issues and opportunities in both the technical and content aspects of the website. After the initial audit, we prioritized & categorized tasks by factoring in what we like to call the ROE (Return on Effort). We consider the amount of effort for each task and calculate it against the impact it may have on the site. High-impact, low-effort tasks are typically prioritized first to get some quick wins and traction for growth.
Phase 2
Identify Strategic Opportunities Through Consumer & Industry Research
Using numerous data sources, we identified major optimization opportunities in specific product categories that were then strategically implemented in a phased approach. This led to record growth in rankings, impressions, traffic, and revenue for certain categories of flooring.
Phase 3
Analyze Results & Optimize Consistently
The third phase begins the long game of analyzing results & continuing to monitor competitors as well as industry and economic data. Every single month we look for new opportunities to build upon the growth of the previous month. This consistent focus led to record-breaking growth for MohawkFlooring.com.
- Earned over 4k new Top 10 rankings.
- More than doubled the potential organic traffic.
- The monthly value of their organic rankings more than doubled from $270k per month in January 2019 to $542k in January 2021, which is worth more than $6M per year. (The estimated amount it would cost to earn that same traffic through PPC campaigns).
*source: semrush
$6
ORGANIC VALUE MORE THAN DOUBLED TO OVER $6M PER YEAR
4,000
NEW RANKINGS WITHIN THE TOP 10
150
INCREASE IN MONTHLY $ VALUE OF ORGANIC RANKINGS
