ToolPro has been a leading brand & distributor of construction tools, accessories, and sundry items since 1990. In March 2024, they reached out to us for help in recovering their lost rankings and traffic from the previous several years.
We immediately identified opportunities to grow and implemented our exclusive Compound Organic Growth System, which began earning results within the first month of execution.
VIEW THE STRATEGY & RESULTS BELOW
Scope
- Deep Technical & Content Audits
- Technical Optimizations
- Content Strategy
- Competitive Research
- Comprehensive Industry Insights
Wins
- Achieved Record-Breaking Rankings within 4 months
- Tripled Top 3 Rankings within 6 Months
Phase 1
Deep Technical and Content Audits
The first phase of our Compound Organic Growth System is to conduct a deep audit to uncover issues and opportunities in both the technical and content aspects of the website. After the initial audit, we prioritized & categorized tasks by factoring in what we like to call the ROE (Return on Effort). We consider the amount of effort for each task and calculate it against the impact it may have on the site. High-impact, low-effort tasks are typically prioritized first to get some quick wins & traction for growth.
Phase 2
Comprehensive Industry Research
We conducted an extensive competitor & market audit, which revealed keyword & content gaps, product & category opportunities, and more. From this, we identified a large opportunity around specific non-brand phrases. We then developed a custom strategy that propelled ToolPro to the top of the rankings for many phrases that drive high-quality leads to ToolPro.
Phase 3
Analyze Results & Optimize Consistently
The third phase begins the long game of analyzing results & continuing to monitor competitors as well as industry and economic data. Every single month we look for new opportunities to build upon the growth of the previous month. This consistent focus led to record-breaking growth for toolpro.com.
- Tripled their rankings in the top 3 results of Google within 6 months.
- Quadrupled their non-brand rankings.
- Quadrupled the monthly value of their organic rankings. (The estimated amount it would cost to earn that same traffic through PPC campaigns)
- Increased their SERP Features from 2 to 83. (Search Engine Results Page Features)
*source: semrush
3
TOP 3 RANKINGS ON GOOGLE
4
NON-BRAND RANKINGS
4
GROWTH IN MONTHLY $ VALUE OF ORGANIC RANKINGS
