I was listening to Pat Flynn’s Smart Passive Income podcast (which is great btw and highly recommended) session 45 on How to Win With Your Email List and the topic of the best day and time to send emails got brought up. One of the biggest questions that I constantly hear is “When is the best day and time to send email campaigns”, which can lead to all sorts of answers. One person may say Monday mornings at 6am, while some other website claims that weekends during the evening are better. Pat Flynn smartly didn’t suggest a definitive day and time to use, but he did share when he sends emails to his subscribers and his reasoning for doing so.

If you blindly follow what works for others, you may get lucky and have great success with open and click rates…or your email marketing may be a bust. It’s a gamble that can be made and fine-tuned with testing various days and times until you get it just right. But who wants to waste time and valuable campaigns testing various days and times? I doubt you do…so let me share a super simple way to determine the best day and time to send emails to your subscribers!

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When many people think about email marketing, they may think “What’s the big deal…” and not fully understand the role that email marketing plays in the entire marketing funnel or the psychology involved when it comes to getting subscribers to open, click through, and keep from wanting to hit “unsubscribe” or even worse “spam”….or even worse than that, replying to an email asking to be removed in which you then have to scroll down in their reply and click the “unsubscribe” link for them. It happens. I’m pretty sure that’s what makes my 2 month old baby girl cry.

Email marketing, when utilized “correctly” can be the most crucial part of your entire business as it can allow you stay connected to your customers and build solid relationships with them. Aside from actual in-person interaction or phone conversations, email is one of the strongest mediums to stay on customers’ minds and build yourself as an authority in your industry.

[Read more…] about Genuine Email Marketing Best Practices and Tips