I was listening to Pat Flynn’s Smart Passive Income podcast (which is great btw and highly recommended) session 45 on How to Win With Your Email List and the topic of the best day and time to send emails got brought up. One of the biggest questions that I constantly hear is “When is the best day and time to send email campaigns”, which can lead to all sorts of answers. One person may say Monday mornings at 6am, while some other website claims that weekends during the evening are better. Pat Flynn smartly didn’t suggest a definitive day and time to use, but he did share when he sends emails to his subscribers and his reasoning for doing so.
If you blindly follow what works for others, you may get lucky and have great success with open and click rates…or your email marketing may be a bust. It’s a gamble that can be made and fine-tuned with testing various days and times until you get it just right. But who wants to waste time and valuable campaigns testing various days and times? I doubt you do…so let me share a super simple way to determine the best day and time to send emails to your subscribers!