Genuine Internet Marketing

Real internet marketing strategies for websites, email, social, and more.

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Farewell Corporate World – How and Why I did it

In 2006, I thought I had life all figured out. I had just gotten married, bought a house, and started my interactive marketing career at Shaw Industries, Inc. which is the world’s largest carpet manufacturer and a Berkshire Hathaway company. It was a very secure career as I became the company “evangelist” for SEO (search engine optimization) and helped increase traffic year-over-year on their brand websites such as shawfloors.com and shawcontractgroup.com. I worked with a fantastic team and together we accomplished all sorts of great achievements.

So what changed? Why would I willingly choose to leave my career behind at the age of 35? Well, it probably started when I was about 7 years old.
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How to Grow Sales in a Down Economy with SEO

There has been a lot of talk the past few years about being in a “down economy” and using that to justify declines in sales and even failed businesses. Many businesses just haven’t been able to stay afloat and could not figure out how to “grow” while the market is “down”.

However, there is definitely an internet marketing strategy that can grow market share and sales during a down economy. Arguably, there are many strategies that could be used, but I’ll just focus on one foundational method that I have used with great success over the years.

Note – While the graphs below represent real data from one of my projects, I cannot reveal the actual numbers or keywords associated with them due to NDA’s…but the strategy used will be clear…I promise.

Ok, moving onto the good stuff.
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How to Make More Money with Adsense

If you have a website with Google Adsense and would like to make more money with adsense without increasing your daily visitors, then this article is money in your pocket. I recently stumbled through this and the results have been incredible. Lucky for you I’m going to lay out exactly what you need to do. These are some very simple steps that you can do today that can instantly increase your adsense revenue overnight…seriously.

Before we get rolling, I have to do the legal thing and say that this is for informational purposes only and your results may vary from mine.

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How people steal your hidden files

One of the most common mistakes I see many websites make is trying to hide webpages and files from search engines while making it incredibly easy for people to discover those pages. Your eyes may start to glaze while reading this, but stay with me…this will save your booty at some point.

The first and most common mistake is the improper use of a robots.txt file. Basically what this file does is tells spiders (search engines) what files and directories to scan or ignore. You can usually see if a website has one by simply adding a /robots.txt after their domain name. For example, you could see Google’s by going to http://www.google.com/robots.txt, which reveals numerous directories they don’t want search engines to scan and index…interesting stuff if you’re into that sort of thing.

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The Internet Marketing Mindmap

One of the primary aspects of internet marketing is bringing people to a website or webpage…this is what is typically referred to as “traffic.” There are numerous techniques for getting traffic to a website and it can sometimes be overwhelming to know exactly where to start…especially on a brand new website starting from scratch! Over the years, I’ve tried to “simplify” this process and have come up with what I refer to as the “Internet Marketing Mindmap” to provide a visual reference for most of the strategies that I use.

This internet marketing mindmap has a foundation of “increasing website traffic”. While many would say that “making money” is the primary goal, it’s actually the traffic that leads to success. Also, “making money” may not always be the ultimate goal. It could be to win a contest or election, increase awareness to a cause, build a community of like-minded people, etc. Whatever the “goal” is, there is always the foundational requirement to increase website traffic. So, with that said, let me break down what you’re about to see.

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